HMD / Nokia

In 2023, Human Mobile Devices (HMD) brought me on as Lead Designer during a defining stage in the brand’s evolution. With only a loose visual direction in place, I was tasked with conceptualising and designing immersive 3D worlds that would anchor the smartphone product line in a distinctive, emotionally resonant identity.

Working alongside the creative director — and often steering the vision independently — I developed original visual narratives from the ground up, crafting environments, moods, and motion that positioned the devices as bold, modern, and globally relevant. The scope covered concept development, 3D and motion design, and the delivery of print and digital campaign assets for international markets spanning the US, Europe, Africa, and India.