HMD

Developed during an 18-month collaboration with Human Mobile Devices (HMD), this collection of speculative concepts builds upon the research and spatial thinking explored throughout the partnership.

While supporting the development of the brand’s experiential direction, the work investigates how architecture, interaction and storytelling could communicate HMD’s philosophy of more human technology beyond the device itself.

Guided by the belief that we become what we share, the concepts reimagine technology as a catalyst for connection rather than distraction. Organic architecture, kinetic environments and symbolic digital narratives transform human presence into light, movement and collective memory, allowing every visitor to contribute to a living, evolving experience.

Materiality became central to that idea. Timber was introduced to bring warmth, tactility and an inherently organic character to the futuristic forms, creating a deliberate contrast with the screens, light and responsive technology embedded throughout the spaces. The result is a series of immersive public environments in