Experiential
/
Motion
/
Spatial
Sotheby's
(
1
)

/ About the project
Commissioned by Sotheby’s London, this project explored how spatial storytelling could transform a traditional exhibition into a more immersive narrative experience, centred around Pauline Karpidas: The London Collection.
Drawing from the collector’s extraordinary journey - from early Manchester to Athens and the layered theatricality of her London interiors - developed a series of abstract exhibition environments designed to evoke atmosphere, memory, and place.
The result was a concept-led spatial narrative that extended beyond display design, creating an immersive contemporary experience shaped by story, emotion, and environment.
/ Credits
Client:
Sotheby's, London
Client Lead: Christopher Brannan
Art Direction and Design: Michael McDonough





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