World Building

/

Animation

/

Mother

(

4

)

/ About the project

Created for Hogarth, Mother began as a simple storytelling brief and evolved into the creation of an entirely original animated world, developed around a short, emotionally driven narrative.


Rather than treating the project solely as a piece of animation, the process extended into world building, with architecture, landscapes, objects, vehicles and characters designed together to create a coherent visual language and a convincing sense of place.


The resulting film explores how design, atmosphere and cinematic storytelling can transform a simple idea into something much larger, using scale, movement and carefully constructed environments to give an imagined world its own identity, emotion and life.

/ Credits

Client:

Hogarth Wordwide

Creative Director: Michael McDonough

OTHER

PROJECTS

Get in touch